ATTENTION: MEN WHO want results without giving up their culture

You don't have to choose between the body you want and the food that makes you who you are.

A 24-week online coaching program for busy men ready to get lean, feel sharp, and finally show up for themselves.

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The next step to making a change:

TEAM TRANSFORMATIONS

James | Tradesman | 50 hour work weeks

Jeremy | Software Engineer | 45 hour work weeks

Rob| Teacher | 40 hour work weeks

Jezz | Chiropractor | 40 hour work weeks

What's actually included in the program?

Not a template. Not a meal plan you'll quit in two weeks. A program built around your actual life.

  • Know exactly what to do in the gym

A fully custom training plan built around your schedule, gym, and training level. No more guessing or winging it.

  • Eat the way you normally do and get lean

A nutrition plan built around your cuisine, family dinners, cultural food. Not a typical Western meal plan thats bland.

  • Nothing falls through the cracks.

Weekly 1:1 video check-ins where we review your training, eating and whatever else life threw at yo

  • We build your environment

The secret ingredient to success. We teach you methods that will create long term results even after working with us.

  • Never figure it out alone, again.

A direct line to your coach between sessions and events to make sure you're on the right track or if you have any questions.

  • People on the same journey as you

You never do this alone cause we have a community that is going through the same thing as you.

Frequently Asked Questions

Here's what we usually get asked

24 weeks sounds like a long time. Is it really worth it?

24 weeks. Because that's how genuinely long it takes for real change to happen. Your body, habits, and the way you think about yourself. The guys who get the best results stop looking for the shortcut and commit to the full 24 weeks.

I've tried programs before and quit. What's actually gonna stop that from happening again?

Every program you've quit was built for someone else's life. It didn't account for your schedule, your food, or the weeks where everything falls apart. This does. There's a real coach adjusting your plan in real time.

I work long hours. Be honest, how much time will this actually take?

2 to 3 sessions/week. 45 to 60minute sessions, plus a weekly check-in. Guys in this program have missed sessions throughout their program and still have had amazing transformations. This was built for guys who are already stretched thin.

Do I have to stop eating rice, skip family dinners, or meal prep every sunday?

No. That's the whole point. We build your nutrition around the food you actually eat. Rice, noodles, curries, mum's cooking, eating out with mates. You don't have to keep ordering from the salad section.

Do I need to get emotional or talk about my feelings?

Only as much as you're comfortable with. We're not therapists. But we do look at the full picture of your life, because stress, sleep, and mindset are directly tied to your results. Some guys open up a lot, others keep it practical. Either way works. What matters is that you show up and do the work.

I've seen coaching programs before. Why is this any different?

Because this one is built specifically for busy Asian men who are tired of being told to overhaul everything about the way they live and eat. The food stays. The culture stays. What changes is how you work around all of it. And that's what nobody else is teaching.

MORE TRANSFORMATIONS

Ray | Creative Director | 50 hour work weeks

Naz | Tradesman | 45 hour work weeks

Mike | Car Detailer | 40 hour work weeks

Sabrina | Recruitment | 40 hour work weeks

Meet your coach

Hi, my name is Jose Jurado

I know what it feels like to be running on empty.

Early in my life I was working 50-60 hours a week across multiple jobs just to get by. I was exhausted, out of shape, and escaping into partying, drinking, and everything that came with it. My health was gone. My relationships were a mess. I looked fine on the outside but felt like I was falling apart.

I've been where you are. And I know how easy it is to stay there.

What changed everything wasn't working harder — it was building a system. Ironically, my best ever transformation came in my 30s, training 3-4 days a week. Not the 6-day grind of my 20s that left me burnt out and going backwards.

That's what I now build for the men I coach.

Over the last 6 years I've coached over 200 individuals through real transformations not just in their body, but in how they show up for the people around them. I work specifically with Asian men because I understand the weight of cultural expectations, the pressure to never disappoint, and how much of yourself gets lost when you're trying to be everything to everyone.

I believe mental strength gets you to your goal. The physical result is just what happens along the way.

If any of this sounds familiar — let's talk.